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FISH307.com started in 1992 as “Peace Pipe Bait & Tackle”. At that time, we owned the Peace Pipe Cottages in Bolton Landing, on beautiful Lake George, NY, and we wanted to offer fishing equipment to our guests and to residents and other people in the area.
As our loyal customer base began to grow, we would receive orders from our customers when they were out of town because they trusted us for their fishing equipment needs. We needed a straightforward way for them to reach us, so we decided to get a toll-free phone number.
We wanted a number that would spell ''FISH'' (3474). The phone company found that the only number available with “FISH” in the numbers was 1-800-FISH307. We decided to take that new toll-free number. We also decided that FISH307 was a catchy business name, and the name FISH307 was created.
As more and more orders reached us, we found we were mailing products all over the world, so a website was created: wwwFISH307.com.
Since that time, we have moved to three locations, each one bigger than the last. Of course, our website offers the biggest inventory of all with over 40,000 items available to ship. The internet has brought us worldwide recognition, and we now have hundreds of thousands of customers around the world who trust us for their fishing and outdoor equipment needs.
We have 31 years of experience in this business. We are proud to be a locally owned shop, one that has grown right in our community. We know our region, our people, and the fishing in this area.