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Digital Drift: How Small Businesses Can Bring Back Human Touch

The storefronts haven’t gone anywhere. They're just harder to recognize now. Transactions hum through Wi-Fi, not handshakes, and customer service often arrives via chatbot before a real voice can be heard. For many small businesses, the move to digital convenience has come at the cost of something older and harder to quantify: the feeling of being known. As screens mediate more and more interactions, owners are finding it tougher to build the kinds of relationships that once defined their role in