• Simple And Smart Strategies To Ensure That Your Adirondack Area Business Website Grows With You

    Your website is more than just a spot on the internet with information about your business. When designed and maintained correctly, your online presence can help you grow at all stages of your business’s development. With that in mind, these tips from the Adirondack Regional Chamber of Commerce are for business owners hoping to launch their site from the ground up while planning for future development.


    Implement BPM Procedures


    Many people don’t consider BPM, or business process management, procedures as they pertain to their website. However, having internal automated processes can go a long way toward making your website more user-friendly. In the context of BPM, your website might need a framework that ensures visitors only need to enter information into one form for multiple requests or that helps them find the right answers when they need them. The matter what type of BPM you choose (there is no singular BPM strategy it works for everyone), make sure that your IT team continually monitors your procedures and makes changes to make them even better.


    Create a Unique Logo and Brand


    Your logo and the other unique branding elements should be consistent between your website, your brick-and-mortar location, promotional goods, and everywhere else you want your brand to be. If you get to establish a brand, use a logo maker that lets you toy around with styles, text, and colors. While your logo is often the first impression people get about your business, you also have to make sure that your website showcases the best of you as an individual. This is important for small businesses to help make the human connection, which remains crucial to success, even in our digitally connected society.


    Register Your Name as a Domain


    It’s important to register a domain name right away because, as Chron asserts, domain names continue to decrease in availability. However, what name do you choose? You can register your personal name as your domain. This helps you take control of your online presence, which means that you can better control your reputation online. However, having a URL that is different from your business name can be very confusing to customers, so consider your options combined with the type of business you will be running before you choose. 


    Make Your Site Visible to Search Engines


    Is your website SEO-friendly? If not, you’re losing out on a huge potential market. SEO (search engine optimization) is simply the process of helping your website be more visible to the crawlers that go out into the web and search for relevant information based on user queries. Search Engine Journal explains that there are many factors that go into your website’s search ranking, including the number of backlinks you have. 


    However, links are not the only thing you need to ensure a search engine-friendly site. Your site must also be technically on point and filled with content that keeps visitors coming back again and again. To ensure that your content is SEO friendly, choose JPG as your primary file type as it is the most compatible with these searches. You can do a PDF to JPG conversion easily if you have great content that you’d like to use, but it’s in the wrong formatting. It’s as simple as adding the file you want to convert to the online tool, selecting the JPG file type, and clicking on Convert.


    Connect Your Existing Software


    To have a website that grows with you, you have to make sure that it understands what’s going on in the real world. For this, you’ll need to ensure that your platform is fully aligned with your inventory, customer relationship management (CRM), and ERP programs. This way, everything that happens on the web and in your brick-and-mortar is linked. For example, your CRM system will know when a customer has purchased something at the point-of-sale and online. This can help you provide better customer service online and in person.


    Put Your Strategies into Action


    If your website is not going with you, it’s going to grow against you. While you may not be as concerned with your online world as you are in your in person store, know that the competition is. Simple strategies, like utilizing your BPM to streamline the website experience or having a consistent brand, do not have to strain your time or finances. But utilizing these tools along with SEO-friendly search words and JPG files will help position you for growth, both online and off.


    If you’re ready to grow your business with the help of great local resources and partnerships, join the Adirondack Regional Chamber of Commerce.