Background:
- Deep experience creating and driving a mission-driven, multi-channel marketing strategy to steer audience engagement and revenue, and create authentic connections.
- 25 years website mgt. record developing user-friendly customer paths, implementing SEO and evaluating analytics.
- Accountability for budgets to $25 million w/ an eye to managing cashflow, ensuring costs align w/ strategic goals.
- Extensive strategic planning experience, most recently leading a performing arts org through a planning process and implementation of the board and staff’s shared goals.
- Leading outside sales teams in the publishing and arts fields with responsibility from several million dollars to >$500 million.
- A strong governance and leadership background – having worked both as a board member and as staff supporting boards – ensuring ethical, transparent and mission-driven leadership.
