About Us

WNYT NewsChannel 13 is the award-winning NBC affiliate for New York State's Capital Region. We're a longtime market leader and we're committed to excellence in all we do. Whether it's live coverage of breaking news, investigative stories focused on finding solutions, or -- now more than ever -- top-notch digital content, we reach our viewers and followers across all platforms with the information they need to be informed, stay safe and plan their day.

New York's Capital Region is diverse and unique, offering a range of activities and experiences within reach all year long. Enjoy craft breweries and fine dining, water sports, winter sports, the hustle and bustle of city life -- or the calm, beautiful quiet of the Catskills. Albany sits just three hours from New York City or Boston, making experiences outside of the region just a drive, bus ride or train ride away. Whether you're an avid skier, a fan of farmers markets, enjoy theater, live music, professional sports, history, nature -- or all of the above -- the Capital Region has something for you.

When you work for Hubbard Broadcasting and WNYT, you're part of a team of dedicated and passionate professionals, pushing every day to serve our community. Here, collaboration is at the forefront, good ideas can come from anywhere and our community comes first. We're committed to the health and growth of our station culture and believe in a work environment that includes diverse backgrounds, cultures, and experiences. We strive to tell the stories of our community through the diverse eyes of our staff and provide an unbiased platform for all viewpoints. We push to advance our station culture through training, employee engagement and our everyday investment in each other.

Job Overview

This role offers an opportunity to lead a fast moving, multi-platform content operation, guiding creators, producers, and on-air staff as we push toward evolving audience and coverage goals. The Director of Content & Coverage provides day to day editorial and operational leadership of the newsroom, with direct oversight of both broadcast and digital execution.

Working in alignment with the News Director’s direction and priorities, the Director of Content & Coverage partners closely with newsroom leadership, including the Executive Producer, to ensure consistency, coordination, and a unified editorial approach across all platforms. Multi department communication and collaboration occur through and alongside the News Director to maintain clarity, alignment, and strategic cohesion across the organization. Please apply at: https://myjobs.adp.com/hubbardbroadcasting/cx/job-details?reqId=5001178516306 

Job Responsibilities

Key responsibilities include, but are not limited to:

Essential Job Functions

• Provide effective leadership to a diverse, 24/7/365 newsroom staff, setting daily priorities and ensuring smooth content execution across broadcast and digital platforms.
• Provide direct oversight of the Executive Producer, ensuring strong editorial leadership, clear communication, and alignment with newsroom priorities across all platforms.
• Manage and oversee the station’s Assignment Desk, directing daily coverage planning, breaking news response, story assignments, and resource deployment to ensure efficient, accurate, and competitive news coverage.
• Have direct oversight of the newsroom’s digital operations, including the station website, mobile app, and all social media platforms.
• Oversee editorial decision-making, content flow, and newsroom operations in alignment with station goals, brand standards, and audience expectations.
• Manage station reporters and MMJs, guiding them through story development, field execution, writing, and multi-platform content presentation.
• Ensure maximum exposure of news products on air and through web, mobile, OTT, social, and emerging platforms.
• In conjunction with the Executive Producer, ensure newsroom management provides final script approval for all stories published or broadcast across digital and on-air platforms.
• Collaborate with leadership to develop new and innovative content for both digital and on-air products.
• Maintain high standards for accuracy, ethics, breaking news responsiveness, and newsroom communication.
• Act as a key newsroom leader capable of stepping in for senior leadership when needed.

Content Strategy & Execution

• Grow the station’s audience by ensuring content meets brand expectations and is optimized for each platform.
• Lead and oversee daily editorial planning for broadcast and digital coverage.
• Drive the development of new storytelling formats and creative editorial approaches.
• Work under the direction of the News Director to ensure editorial cohesion across broadcast, digital, and social platforms.
• Monitor performance metrics and audience insights to refine coverage strategies.
• Lead daily editorial meetings with clarity, efficiency, and accountability.

Staff Leadership & Development

• Directly manage reporters and MMJs, providing clear editorial guidance, feedback, and coaching.
• Oversee newsroom schedules and staffing to ensure consistent and comprehensive coverage.
• Lead training, development, and coaching initiatives focused on storytelling, writing, and digital best practices.
• Assist with hiring, onboarding, and performance management.
• Build a collaborative, accountable newsroom culture with high editorial standards. 

Digital & Platform Oversight

• Oversee all newsroom digital publishing operations, including website, app, and social media output.
• Ensure digital content aligns with on-air coverage while maximizing platform-specific strengths.
• Coordinate digital workflows to support breaking news, enterprise reporting, and audience engagement.

Innovation & Market Leadership

• Apply best practices, utilizing research findings, audience insights, and industry trends to strengthen the station’s market position.
• Encourage experimentation with new platforms, formats, workflows, and tools.

Qualifications

• 5+ years of newsroom experience with demonstrated leadership responsibilities including a proven track record of leading reporters, MMJs, and content teams.
• Strong editorial judgment, strategic thinking, and ability to manage competing priorities.
• Deep understanding of multi-platform news distribution, including digital and social operations.
• Excellent communication, organization, and decision-making skills.
• Ability to stay composed and decisive in breaking news situations.
• Proficiency with newsroom systems, content management tools, and analytics platforms.
• Experience contributing to or overseeing digital content strategy.
• Familiarity with performance analytics, SEO, and audience engagement.
• Ability to innovate around formats, workflows, and multi-platform content delivery.
• Must be able to work flexible hours including mornings, evenings, weekends, and holidays.
• Must demonstrate integrity, ethical conduct, and sound editorial judgment at all times.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.

The range for this position is $90,000-$120,000 annually.

For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

EEO Statement

We are an equal opportunity employer, including disability/vets.

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.