• Sustainable PR Adds Veteran Talent to Bolster Green Expertise

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    February 11, 2021
    Sustainable PR’s High-Level Additions Represent Agency Leader Tony DeFazio’s Network of Best-In-Class Collaborators and Contributors

    Sustainable PR, a new Upstate New York-based public relations agency providing earned media services to green companies, has expanded its team to serve the communication needs of companies in the green economy. David R. Evanson, John F. Kouton and Nicole Hallberg collectively bring decades of marketing communications experience in financial communications, public affairs and content marketing to clients seeking to leverage sustainability as a driver for growth.
    Hand-picked by Tony DeFazio, principal and founder of the agency, the new additions to the team represent the best and brightest in their areas of specialty. This senior-level talent, in tandem with Sustainable PR’s core capabilities, will help green companies capitalize on the opportunities presented by a burgeoning sustainability market, which is expected to grow from $8.7 billion in 2019 to $28.9 billion by 2024. Led by veteran PR practitioners, Sustainable PR launched in early December of 2020 in Glens Falls, N.Y., and recently announced its first client, Soho Waterworks, a Brooklyn, N.Y.-based start-up water distributor. The agency offers a number of earned media services, including message development, media relations, influencer relations, coalition building and thought leadership.
    “These marketing communications professionals are among the most talented practitioners that I have worked with in the last 15 years. As high-level consultants, David, John and Nicole are versatile pros who will provide decades of experience in content marketing, issues management and financial communications to Sustainable PR clients,” DeFazio said.
    EvansonEvanson has over 30 years of experience in the media, on Wall Street and in media relations. With a background in financial writing, and in particular in writing about sustainable investing, his well-developed understanding of environmental, social and governance (ESG) issues is an asset in appealing to a younger, more environmentally-conscious consumer base, who have shown an interest in putting their money where their values are. His work has appeared in national media such as ­Barron’s, Forbes, Investment Dealer’s Digest, On Wall Street, Financial Planning and Entrepreneur.
    With over 25 years in public relations, Kouton has counseled and led some of the world’s leading pharmaceutical, food science, personal care, nutraceutical and agricultural companies, including Johnson & Johnson and Sanofi, Inc. More recently, he has overseen projects relating to nuclear medicine compliance at GE Healthcare and sustainable practices for an emerging cannabis company. Having managed delicate topics associated with medical waste disposal and safe drinking water for some of the nation’s largest companies, he brings invaluable expertise in issues management to Sustainable PR.
    Hallberg is an experienced content marketer with a passion for conservation and has provided B2B and small business clients with ghostwriting and marketing services for nearly a decade.  She provides Sustainable PR and its clients with blog posts, social media and web copy content development expertise to strengthen performance for earned media, PR, SEO, branding and thought leadership campaigns.

    “These communications pros will immediately expand our capabilities and expertise in key areas that green companies need to navigate and succeed in the shifting landscape of the sustainability market,” DeFazio added. “From regulatory compliance to sustainable investing, our agency now has a full suite of senior level talent to provide a broader, more diverse bench of expertise to our clients.”
    About Sustainable PR
    Sustainable PR is an Upstate New York-based public relations agency which brings earned media expertise to green companies. Founded in 2020, the company wins top media placements, develops key brand messaging and builds award-winning campaigns which help companies realize their sustainability commitments and take advantage of a growing sustainability market — all while contributing to a greener planet. For more information about the company’s mission and services, visit their website sustainablepr.com or call (518) 223-9962.
    Tony DeFazio
    tony@sustainablepr.com, 518-223-9962