Join the Lower Adirondack Regional Arts Council (LARAC) for the Business of Art Summit (BAS), a full day of professional development for artists and arts organizations. The event will be held on Saturday, October 5th from 9am-4pm in the LARAC Gallery, 7 Lapham Place in Glens Falls.
The Business of Art Summit will be facilitated by Gail Hamel. Two break away sessions will be presented by Beth Moeller on “Your Business in the Digital World” and Kate Austin- Avon on “Branding Your Business”. Everyone will meet together for a discussion in the morning and then break into two groups to allow for more personal attention in each session.
This event costs $20 prior to the event and $25 at the door. LARAC Members will receive $5 off. Admission can be purchased online at www.larac.org
or at the LARAC Gallery. Any organization with more than 4 board members or staff attending will receive group pricing. A one-hour lunch break will be given for attendees to enjoy the Glens Falls restaurants or bring your own.
The full day of programming has been developed to allow time for brainstorming, group discussion, and networking. “Too often I find myself attending professional development workshops, taking notes with good intentions, and then getting back to the office and being overwhelmed with the day to day and not following through.”, said LARAC Director Candice Frye. The event is formatted to allow for the time and structure for each attendee to set objectives and create a clear plan to reach obtainable goals pertaining to their business.
Gail Hamel is the owner of Hamel Resources, L.L.C. and offers human resources and training services to organizations of all shapes and sizes. Her clients include employers of 1 – 10,000 employees across diverse industries throughout the US. The business provides HR support, personal coaching, leadership development and customized training to a wide range of clients to include but not limited to financial services, health care, libraries, museums, various not for profits, education and legal offices.
Gail will facilitate the first and last session of the day to work with attendees on objectives for the day and a plan to implement their goals.
Beth Moeller is the owner of Interactive Media Consulting, LLC, and founder of Arts Spark. After working with the arts community and non-profits throughout the region since 1996, Arts Spark was created in 2017 as a digital platform to help artists with the business side of being an artist.
“Your Business in the Digital World” will cover the various digital platforms necessary for artists or organizations today. She will talk about websites, Facebook, Instagram, and tools you can use to help maintain your online presence.
Kate Austin- Avon has presented on marketing and branding at SUNY Adirondack, WorkSmart, the Albany-Colonie Chamber of Commerce, and the Adirondack Regional Chamber of Commerce. She owns Advokate, LLC, which empowers artists, nonprofits, small businesses and startups with the tools they need to be successful, including web design, graphic design, marketing consultation, videography, PR and branding.
“Branding Your Business” will start at ‘What is this branding thing, anyway?’ and take you right through the basics of establishing your brand with interactive activities and checklists. Marketing is like asking someone on a date, and branding is why they say yes. Being consistent and recognizable with every interaction your business has with the public is a large part of your success.
This event is made possible by funding from the Touba Family Foundation. LARAC is a not-for-profit arts organization dedicated to supporting arts and culture throughout Warren, Washington, and Northern Saratoga Counties by developing and sponsoring arts activities and services.