Downtown Glens Falls design and marketing firm Advokate, LLC, continues her successful Advokate for Your Business Workshops with a series of four workshops for entrepreneurs and entrepreneurs-to-be. The events will be held on Tuesdays, June 11, July 23, August 20, and September 17, from 5:15 to 7:30 p.m. at WorkSmart, located at 3 Warren Street in Glens Falls.
Included in the workshop is a bit of networking, a presentation, and group activities and worksheets so you walk out of there with more than just information; you'll have a plan of attack. The workshops cost $30 each, or $96 for the course of four.
“Advokate Workshops are well thought out,” says Kathy Porcell of Elevation Pilates, a workshop regular and Advokate client. “They give you the step by step instruction to increase your marketing strategy for your individual business. Whether you want to keep it simple or find the nooks and crannies towards more advanced marketing skills, Advokate helps you discover your exact formula for noticeable advertising success.”
“Kate is a true inspiration,” says Lisa Ciniglia of Light Touch Therapeutics, another client and regular. “Her workshops are both educational and supportive. It is great to be in room full of energetic business owners who understand and support each other. Every time I leave, I have a dozen of new ideas on what and where I would like to go with my business!”
“Everyone should walk away from this with a better idea of how to run their business,” says Kate. “These are intimate gatherings where we all open up and share what we know and what we struggle with. Not only will you learn some business skills, you'll know you aren't alone in your journey as an entrepreneur. These workshops have been just as much about business skills as they have been about connectedness and empowerment.”
Upcoming workshops are as follows:
June 11 — Marketing to Generation Z
Kids these days aren’t Millennials any more — those guys have aged up. The young folks are Generation Z, and they’re like no other generation before them. Gen. Z will account for 40% of all consumers by 2020, and they don't respond to a one-size-fits-all approach. What do we need to know? Special guest Doug Gruse from SUNY Adirondack is going to tell us.
July 23 — Getting Found Online
The ins and outs of Search Engine Optimization (SEO). What is it? Why is it important? How does a website get found online? Walk away from this understanding more about search results and what you can do to improve your ranking.
August 20 — Facebook Ads
What’s a Boost? What’s an Ad? How can I target my post to the right demographic? How can we use Facebook to market to customers? Figure out what is right for your organization, and the step-by-step process to create an ad that will make a difference to your bottom line.
September 17 — Insurance 101: Business and Health
Let’s explore the best possible options for you as a business owner (and just as a regular person, too). With special guests from O’Brien Insurance and AHI - Adirondack Health Institute, we’ll see what the best ways to protect ourselves in case of an emergency.
Registration is now open online at www.advokate.net/workshops.
About Advokate and Kate Austin-Avon:
Advokate was named Independent Business of the Year in 2013 by the Adirondack Regional Chamber of Commerce, and has been nominated for the award three different times. Founded in October 2010 by art activist Kate Austin-Avon, Advokate is a family-run, woman-owned, certified MWBE business operating out of Downtown Glens Falls. Kate is co-founder and administrator of the Arts District of Glens Falls, and has delivered her sought-after Marketing for the 21st Century and Developing Your Brand talks at SUNY Adirondack and the Adirondack Regional Chamber of Commerce numerous times, and has been a panelist and guest speaker at numerous other arts and business events. She is also a columnist for the Glens Falls Chronicle, and former interim director of the World Awareness Children's
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