Director of Communications and Marketing

Company: Lake George Association

Location: Lake George, NY

Salary: $80,000-$95,000/year (commensurate with experience) and a full employee benefits package.

About the Lake George Association: The Lake George Association (LGA) is a non-profit organization dedicated to the protection and preservation of the pristine waters and natural resources of Lake George. Established in 1885, LGA has been at the forefront of environmental protection initiatives, education, and advocacy to ensure the long-term health and sustainability of The Queen of American Lakes.

Reports To: Executive Director

Managing: Communications Intern

Position Overview: The Lake George Association (LGA) is seeking a dynamic and strategic Communications & Marketing Director to oversee and execute the organization's internal and external communications. This role is pivotal in advancing LGA's mission to protect and advocate for the health and sustainability of Lake George. The Communications & Marketing Director will work collaboratively with program and development teams to craft compelling stories, presentations, and donor communications. Additionally, the role includes partnering with the Lake George Waterkeeper to amplify advocacy efforts to engage decision-makers and the public.

The Communications & Marketing Director will play a critical role in highlighting and supporting LGA's core initiatives:

· Science-to-Solutions: Leveraging cutting-edge science to identify threats to Lake George and implementing innovative solutions to address them.
· Education-for-Action: Empowering individuals and communities with the knowledge and tools needed to take meaningful steps in protecting the lake.
· Investment-for-Impact: Securing and utilizing resources to fund impactful projects that ensure the lake's health and sustainability.

Key Responsibilities:

· Communications Strategy: Develop and implement strategic, data-driven communications plans to meet programmatic and fundraising objectives. Regularly analyze and use data to assess the efficacy of communication efforts and guide decision-making.

· Content Creation: Collaborate with teams to create communication materials, presentations, and impactful content for various audiences.

· Advocacy and Public Relations: Partner with the Lake George Waterkeeper to drive public awareness and advocacy initiatives.

· Member and Donor Engagement: Lead communication strategies that strengthen relationships with members and donors.

· Internal Communications: Ensure seamless and effective communication across organizational teams.

· Support Core Initiatives: Promote and communicate the goals and successes of LGA’s Science-to-Solutions, Education-for-Action, and Investment-for-Impact programs to diverse audiences.

Qualifications:

· Proven experience in strategic communications, public relations, and creative campaign development.
· Strong understanding of data-driven communications strategies.
· A track record of working with nonprofit organizations or cause-based campaigns.
· Passion for environmental causes preferred.
· Excellent written and verbal communication skills.
· Ability to think creatively and strategically.

Preferred Qualifications:

· Bachelor’s or master’s degree in communications, marketing, journalism, public relations, or business administration.
· Five-years of experience serving in a leadership role overseeing communications and marketing initiatives.
First-Year Goals:
· Develop a comprehensive strategic communications plan to align with programmatic and fundraising goals.
· Participate in the development of LGA’s strategic plan and facilitate communication of the plan to stakeholders.

To apply, please submit your resume, cover letter, writing sample (i.e., web content, blog post, press release), and contact information for three references to hiring@lakegeorgeassociation.org. No phone calls, please. Any applications missing materials or not emailed to this address will not be considered. Applications will be accepted on a rolling basis until the position is filled.