• Director of Marketing

    Hudson River Community Credit Union
    Job Description
    Hudson River Community Credit Union is a growing financial institution with 5 Branches and an Operations Center in the Saratoga Springs area.  Whose mission is to improve the well-being of members and their families by providing quality financial services with the best overall value.
                      Awarded Top Workplace by the Times Union in 2017 & 2018
                  We have an exciting new Marketing opportunity at the Operations Center.  
    Director of Marketing
    This new full-time position will be responsible for leading the Marketing Department’s initiatives of corporate branding, member engagement and Business Strategy.  Essential functions include:
    • Lead development of multichannel marketing campaigns and tactical plans; including PPC, SEO/SEM, and email, landing pages, workflows and social media.
    • Drive marketing efforts, including messaging, strategy, and website presence and branding for member retention and new member acquisition.
    • Manage third party marketing agency’s development of web content and print materials.
    • Deliver end-to-end web and in-branch customer experience utilizing brand guidelines and analytics data.
    • Manage data integration between the marketing stack.
    • Develop an innovative pipeline to enhance member experience, promote channel adoption, retain and grow membership loans and deposites.
    The ideal candidate will have earned a Bachelor’s Degree in Marketing, Communications or a related field of study.  Have two to four years of experience with marketing automation experience HubSpot, Marketo, or Pardot and WordPress. Google Analytics and Google Ads certification preferred, experience required.   Proficiency in a variety of software applications, such as Excel, Word, Outlook, PowerPoint and Web content creation tools. Demonstrated experience with digital marketing concepts, branding and strategy.
    To apply, please paste this url, https://hrccu.clearcompany.com/careers/jobs/7f3476e0-f39b-fe4b-5e40-dfacc56a0926/apply?source=931461-CS-13586
    If you are unable to complete this application on line due to a disability, please contact Melisse Robinson at mrobinson@hrccu.org.
    HRCCU is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex, gender, sexual orientation, and national origin, physical or mental ability, protected Veteran Status or other characteristics protected by law. To read the It's The Law Poster regarding EEO please paste the following link into your browser. http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf.
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