• Assistant Manager

    Posted: 03/06/2023

    Our Tasting Room Assistant Manager works under the direction of our General Manager in promoting a sales culture to build productivity and develops Tasting Room Staff for future growth through thorough training and consistent coaching. Provide leadership to achieve or exceed sales and metrics goals. Manage store operations, maintain appropriate inventory levels, and visual merchandising standards with guidance from the General Manager. Ensure all internal and external customers receive exemplary customer service and receive a positive Tasting Room and brand experience. Ensure Tasting Room Associates build relationships with customers. The Assistant Manager must be able to independently run the Tasting Room, with guidance from the General Manager.

    Under the direction of the Company’s General Manager, the Tasting Room Assistant Manager’s responsibilities include but are not limited to:

    Meet & Exceed Sales & Operational Goals:

    • Work to ensure Tasting Rooms meet or exceed sales and metrics goals, utilizing effective communication, organization, and leadership skills.
    • Prioritize, plan, and adjust tasks and daily agendas to meet business goals. Problem-solve complex issues and manage time to execute multiple tasks and changing priorities.

    Personnel Management:

    • Hold a team of leads, keyholders, and sales associates accountable to training initiatives, achieving goals, developing their knowledge of Company products, services, and programs, and ensure they are following policies and procedures.
    • Train and motivate all associates through on-going programs in sales, customer service and product knowledge, developing them to assume increased levels of responsibility.
    • Assess performance and provide on-going coaching to tasting room staff.
    • Act as a key example for tasting room staff, motivating and influencing them by example and actions to provide excellent customer service and deliver comprehensive knowledge of company products, services, and policies. Ensure the tasting room team provides the same experience, in accordance with our brand and core values.
    • Create and maintain an environment where all staff are treated with dignity and respect, fostering a spirit of teamwork and cooperation.

    Operations Management:

    • Maintain a safe and healthy work environment and ensure ongoing safety and cleanliness training and awareness.
    • Manage store-operating procedures in accordance with company guidelines, ensuring accurate inventory procedures, opening, and closing procedures, money handling and cash control procedures, tracking and reporting of tasting room expenditures, etc. are all followed to company standards.
    • Ensure store standards are met and maintained, i.e., visuals, cleanliness, signage, safety, etc.
    • Retail merchandising – Maintain accurate and sufficient inventories, optimize retail displays, rotate product, etc.
    • Manage the preparation and service of food samples in accordance with health and cleanliness policies, maintaining food and supply inventories, ensuring cost control, etc.

    Marketing Objectives:

    • Create effective retail merchandise displays, etc - all with the goal of maximizing sales and achieving marketing initiatives.
    • Ensure that Tasting Room staff are effectively delivering marketing initiatives and working to achieve goals, promote and execute events to expectations, and assist the marketing department in garnering content, and more.

    Customer Service Objectives:

    • Ensure that sales associates effectively, appropriately, and accurately carry out the Company’s Customer Service policies and procedures.
    • Procuring customer information and ensuring accuracy of that data is of utmost importance.
    • Communicating with customers via phone and email to process reservations, orders and resolve issues is frequently required and the Tasting Room Assistant Manager must serve as a best example of Customer Service.
    • Command a thorough understanding of the Company’s MyADK Subscription and Case Club programs. Ensure associates sell these programs effectively and procure club information accurately. Adirondack Winery’s Club customers must be treated with the utmost care and respect and the Tasting Room Assistant Manager should foster these relationships with customers.


    • Develop complete knowledge of Wine Direct POS and TOCK Reservation system to execute all functions on the POS and Reservation system as needed, in accordance with company policies and procedures.
    • Effectively and efficiently utilize company software, computers, and technology as a tool to achieve company goals and adherence to procedures; analyze and track performance, etc. Develop technology troubleshooting skills and share that knowledge with all tasting room staff.
    • Some use of Microsoft Excel is required for reporting of store metrics (KPIs), sales goals, inventory, ordering and more.

    Team Player:

    • Facilitate effective communication between General Manager, Tasting Room Staff, Headquarters staff, customers, and suppliers to achieve company marketing initiatives, adherence to company policies and procedures, and communication of customer service and operational issues.
    • Must be prepared to work at the tasting room in a pinch when Tasting Room Associates fail to show up to work, or the Tasting Room is busier than expected.
    • Adirondack Winery is a small business and as such, all employees must be prepared to jump in as needed on a variety of tasks with the well-being of the company as the goal.

    Physical demands:

    • The ability to frequently lift, move and load cases of wine (approx. 35lbs), Must be able to remain in a stationary position for 50% of the time, sitting or standing. Constantly operate a computer and other office types of machinery such as calculator, copier, and printer.

    Working conditions:

    • The ability to work in a retail setting with multiple people and/or distractions, with many customers and employees. THIS IS NOT A REMOTE POSITION. Must be able to maintain reliable transportation to get to and from work sites.

    Work Schedule:

    • A minimum of 40 hours per week is required, but more time will frequently be required to meet Company goals.
    • We are open 7 days per week and 12 hours per day at peak season, so shift times will vary; covering weekends, nights, days, swing shifts, etc.
    • Covering for staff members who “call out” on short notice is also required.
    • We allow no more than 5 consecutive scheduled and unscheduled days off during peak season and other critical holiday periods.
    • All time must be approved by the General Manager in advance.

    PERKS: Employee discounts including 1 free bottle of wine a week (worth $1000+ annually!); Reciprocal benefits at other major attractions in the area, free coffee, work outings and more!

    BENEFITS: Medical, Dental, and Vision insurance after 30 days of employment, 401K with employer match eligibility after 6 months of employment, Paid Time Off, employee referral program, and employee discount!

    PAY: Starting at $21/hour depending on experience + bonuses.

    Disclaimer: Nothing in this job description restricts management rights to assign or reassign duties and responsibilities to this job at any time. This job description is subject to change at any time.